I know there has been eager anticipation ;) for The Road To Ten - Part 3, so without further ado I bring you part three of our story:
Last post we left off somewhere towards the end of summer 2008. In Q4 I started working on our next product guide for 2009. I have no record of pictures from CES in 2009. I'm sure Aluratek went, I probably just didn't go and I don't remember why. The idea for this brochure was to produce something different from the traditional book bound or saddle stiched books. It would be small and fun and cost effective. The panels would fold in on each other and are sealed. We could concentrate on our three main product categories - digital frames, storage and the new internet radio category that was launched in the May of 2008 with our first Internet Radio
Here are some close-ups of the product guide. I wish I could show you what the final piece looked like but I only have three surviving pieces and they are currently pinned to my wall and I am not taking those down - sorry ;)
The idea was also to place an insert card - sort of like a quick start guide to becoming a partner and or customer - in the center so it would stay in place when the panels were folded down and sealed. Ha, those urls - yikes!!
Like I mentioned, in 2008 we started rolling out our line of Internet Radios. After the first Internet Radio we came out with the Internet Radio Jukebox. Here's a look at a better packaging design - not the first, but one from late 2009 where we try to explain in easy to follow steps how this thing works. It was a challenge getting the customer to understand what this flash drive looking thing is. Ha, we actually wrote, "Not a USB flash drive / thumbdrive" on the package. We also used the line "Free music for life".
Another internet radio followed in early 2009 which was a tuner for the home theater. Here is a view of the back of the package which shows installation and the close-up of the 4 step process on the front of the package. At the time I was pretty happy about this illustration. Although I would probably do this different today I think these application diagrams was very necessary and effective in explaining the product.
These internet radios were great for us for some time until the emergence of smartphone music apps like iHeart, Spotify and Pandora made these radios a bit obsolete until they made a comeback with our newest WiFi Internet Radio which features these apps built-in!
The website started to fill out more with more product arriving. Our product offerings got more diversified with the addition of internet radios. Digital frames, Storage, Video / Multimedia and USB peripherals rounded out the list. I began to incorporate graphics on the product landing pages as ween below.
Here is a look at a complete product page in 2009 for a big product at the time - USB Internet Radio Jukebox. Main image on white background with reflection. Thumbnails of more images to the left a slot for any type of Flash videos we would do - this product needed one for sure. Info about the product separated into tabs below the image. We added links to quick start guides, datasheets and drivers were applicable in a support bar in the margin. Up until this point we had no way for a customer to make a purchase from the site - crazy right? - especially with how eCommerce and CMS is such a standard among sites these days. We would be making that leap in 2010 but for now we had a "BUY NOW" link which sent you to a different site in which to purchase. I don't even remember what site that was.
In celebration of our 10 year anniversary we are offering 10 items for $10! These deals will stick around for the rest of the year. Stay tuned for part 4 coming soon.