Monthly Archives: June 2016

  • Red, White And Bluetooth Giveaway


    In the summer spirit of the 4th of July, Aluratek would like to invite you to participate in our Red, White And Bluetooth Giveaway. Beginning June 28th through July 1st, you can enter our raffle to win a grand prize where you can gain your independence from wires!

    Check out our Twitter feed to see our tweets on this promotion. Simply RETWEET any promotional tweet that contains the #RWBluetooth hashtag and FOLLOW @Aluratek to be entered into the grand prize raffle. The grand prize raffle will be held on the afternoon of July 1st where the winner will be announced shortly thereafter.

    PLUS, each day we will also feature a new game you can participate in. Winners of each game will be able to choose between one of our five Bluetooth products: BUMP Bluetooth Portable Mini Speaker, Bluetooth Wireless Speaker Tablet Stand, iStream Universal Bluetooth Audio Receiver, Bluetooth Universal Audio Transmitter, or the 30-pin Bluetooth Audio Receiver.

    Again, don't forget to RETWEET these daily games for an additional chance to win the #RWBluetooth grand prize. The more you RETWEET - the better your chance you have to win!

    Good Luck and Happy Independence Day!


  • The Power Of NBA Social Media

    Who watched last night's epic battle between the Cleveland Cavaliers and the Golden State Warriors?! What a game, right?



    Thousands of fans, non-Cleveland/Golden State fans, and even non-sports fans tuned in to watch Game 7. Whether you were at home watching on your big-screen TV or at a sports bar with your friends it's pretty hard to not catch the game. Even 5 years ago, we didn't have easy access to sports like we do today. 10 years ago, social media platforms were just making its debut (Remember MySpace?) but today social media has literally taken over the world. With the help of Facebook, Twitter, Instagram, sport apps, etc - we are automatically updated with every play, home run, touchdown, highlight.

    However, sometimes social media can be used for good and the bad...

    Let's start with the bad - social media isn't just a tool to update us on game highlights, but it can also inform us of what is going on outside of the sports world. A recent story that went viral was a bitter tweet that Golden State Warrior's Stephen Curry's wife, Ayesha Curry, sent out before quickly deleting it soon after. The Warriors lost a game, and there were of course a lot of emotions running through and we all say things without thinking when we are highly emotional, and that's what happened when Ayesha Curry tweeted that the games were rigged.

    Twitter made out to make her look whiny and into a sore loser. After Cleveland's victory last night, Ayesha Curry tweeted out a positive and encouraging tweet celebrating the Warriors' hard work and amazing season they had, but still many Twitter users were mocking her and even claiming that her tweet ruined the great regular season the Warriors had :(

    Let's move on to the good! One of the biggest highlights of sports in 2016 was Kobe Bryant's final game.

    Celebrating his 20 year career, not only did Bryant play an excellent game where he scored 60 incredible points, but 1.13 billion impressions all over social media were posted through popular brands, teams, celebrities, and fans that wanted to honor Kobe. The hashtag #MambaDay generated globally. Even if you didn't watch the game, even if you have absolutely no interest in basketball, even if you have no idea who Kobe Bryant is (what?) - on April 13, social media platforms made sure he was the most important human being on earth.

    Last night, social media reaction focused mainly on LeBron James carrying the team with an incredible comeback to win the title. Celebrities including Dwayne Wade, Rihanna, Kobe Bryant, Mark Cuban and even President Barack Obama himself congratulated LeBron and Co. for their achievements and the end of their title drought. Twitter went crazy throughout the entire game and tweeting about every single significant earth-shattering block, shot, foul that happened. How can you not know what's going on?! 

    Ultimately I think social media has allowed us to feel like we are a part of the team. I follow every Dodgers and 49ers account on Facebook, Twitter and Instagram and I just love being updated about the latest news and I especially enjoy the behind-the-scenes moments they bring to us fans!

    I just want to conclude saying that social media has become a powerful tool to connect, inform, find, engage with, and develop a close bond and community with sports fans.

    - Aluratek out.

    Did you watch Game 7 last night or were you updated through social media? Visit our FacebookTwitter and Google+ pages to share with us, or leave a comment below!

  • Drive-In.

    On this day in 1933, automobiles park their vehicles at Park-In Theaters, the first drive-in movie theater in Camden, New Jersey.


    Also known as "Drive-In", it was widely popular as the mastermind, Richard Hollingshead, came up with the idea when he noticed his mother struggled to sit up comfortably in a conventional movie theater seat.

    Hollingshead tested in his home's driveway with several projectors as well as experimenting with different sound techniques. He placed a 1928 Kodak projector on the hood of his car, hung a screen to some tree branches, and mounted a radio behind the screen for audio. He even tested how to keep the rain away and planned out arrangements for the number of cars that can be placed to have a good view of the screen.

    On May 1933, he received a patent and opened Park-In Theatre in June! Everything happened so fast. His idea caught on so quick that it eventually created a problem for Hollingshead as his patent was overturned in 1949. Drive-In theaters began appearing all over the country - in the thousands! One of the largest Drive-In was in Copiague, New York that was able to fit 2,500 vehicles on a 28-acre lot and also featured a playground for children as well as a full service restaurant.

    Technology has improved since Hollingshead's original idea such as sound quality. Hollingshead had three RCA Victor speakers mounted near the screen but later technology made it possible for each vehicle to play the audio through a FM radio.

    Drive-Ins have definitely become a thing of the past, but it's so iconic in American culture including American films - Danny and Sandra going on a date at a Drive-In in the classic Broadway show and film, Grease.

    However, with the real estate increasing for all that land and the growth of walk-in theaters and also the rise of video rentals unfortunately became the demise of Drive-Ins. Only several hundred Drive-Ins exist in the United States today and who knows how long they will last with our current, convenient technology that is making it easier for viewers to watch movies at home (Netflix, Hulu..etc). But still, Drive-In theaters really is a cool idea and I bet it was a lot of fun on a Friday night with friends and family. I have never been to one, but I would love to go before it's too late!

    Have you ever watched a movie at a Drive-In Theater? Visit our FacebookTwitter and Google+ pages to share with us, or leave a comment below!

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