Aluratek's 10 Year Anniversary logo.
This year marks Aluratek's 10 Year anniversary! More specifically the month of March marks the start. I have been with the company from the very beginning - the companies first and longest tenured employee. I felt it necessary to reflect on the past ten years with a series of blog posts.
I have been in the fortunate position to see this company grow from very humble beginnings as I started my time with Aluratek in a rented office through several other offices and buildings to our current most at home office. I wish I had some pics from that first office and all of us jammed in there. The office was no bigger than 100 square feet. I worked alone for the first six months (ok by me!) until our second employee arrived. My fondest memory of that office was the smell of strawberries that filled the room because a huge strawberry field was directly behind the office building. It was a nice time. Those quiet first months really helped me to build the Aluratek brand.
The one thing that has stayed with me every single day at Aluratek is my prized Wile E. Coyote and The Road Runner mug. I've actually had this mug since college - at least I started using it then. Not sure how old it is or where it came from. I took it from my father's cupboard and never put it back.
My favorite mug. Been with me every step of the way.
I remember being excited about the opportunity to be involved in a start-up. I was ready to move on to something bigger in my career. From a design perspective, I was excited about designed the logo and branding a new tech company - and that's something I realized later on that never stops. It's a constant growing thing. I'm always looking to improve and adapt and as we grew in employee numbers and sales accounts, the work grew and grew and it became clear I had to take on more challenges as my role evolved. The professional growth has been unmeasurable and I am thankful for that. Here are some snapshots from my sketchbook back in '05 when I started working on the Aluratek logo.
Logotype comps experimenting with cyan and magenta.
Attempting to add some type styling to the logotype.
First Aluratek logo (with awesome reflection)
Also had the opportunity to design our first website. First one for me as well, working with our developer at the time we came up with something that worked, but wow, the art of web design has really evolved in the past 10 years. Our first site was only informational and had no ability to purchase directly from the site. The site debuted sometime in 2006 and was up until 2009 when we made a big leap forward with our first CMS eCommerce solution. Here are some sketches and (shocking) web layouts I made back then.
Wireframing sketches for the home page.
Navigation planning and icon sketches.
2006 inaugural home page banners
2007 home page
2007 company contact page
2007 newsletter subscription page
2007 reseller resource library page
Our first big public exposure came at the hands of the TV show Deal Or No Deal. Remember that show? It was hosted by Howie Mandel where contestants choose numbered suitcases full of varying amounts of cash. Our 10 inch Digital Photo Frame was featured as a gift on the Christmas show. We were invited down to Warner Brothers' studios to attend the taping of the show and get a behind the scenes tour. It was very cool to be on set and see how the production of the show worked. Here are some pics of that day.
Behind the scenes at the Deal Or No Deal show taping.
In celebration of our 10 year anniversary we are offering 10 items for $10! These deals will stick around for the rest of the year. Stay tuned for part 2 coming soon.
Have you been a long time customer of Aluratek's for the past 10 years? Visit our Facebook, Twitter and Google+ pages to let us know, or leave a comment below!